DESIGN

DESIGN

XINGTONGZHAO

XINGTONGZHAO

Shuttle

Shuttle

Shuttle

Project

Shuttle

Client

N/A

Date

Oct 6, 2023

Service

card design

The challenge

The inspiration for this project comes from my experience in the initial stage of studying abroad. Due to various culture shocks, I have dreams every night. Dreaming is something everyone can have, but I'm curious about why people dream, and whether the scenes in their dreams come true in reality. How can people distinguish reality from fantasy? Every time I wake up from a dream, I feel very tired. What is the connection between dreams and people's physical condition? Therefore, I want to do a project about dreams. By investigating 50 people around me, I will explain our dreams in book design-card format. Everyone's dreams have different lengths, so each card is multiple sizes. Since dreams are illusory scenes, this card also uses the collage method to quickly inform the audience of the content of the card in the most visual way, and at the same time delivering the message of the impact of dreams on people to the audience, which can be positive or keep you immersed. When the next time you wake up, how will you understand dreams?

The inspiration for this project comes from my experience in the initial stage of studying abroad. Due to various culture shocks, I have dreams every night. Dreaming is something everyone can have, but I'm curious about why people dream, and whether the scenes in their dreams come true in reality. How can people distinguish reality from fantasy? Every time I wake up from a dream, I feel very tired. What is the connection between dreams and people's physical condition? Therefore, I want to do a project about dreams. By investigating 50 people around me, I will explain our dreams in book design-card format. Everyone's dreams have different lengths, so each card is multiple sizes. Since dreams are illusory scenes, this card also uses the collage method to quickly inform the audience of the content of the card in the most visual way, and at the same time delivering the message of the impact of dreams on people to the audience, which can be positive or keep you immersed. When the next time you wake up, how will you understand dreams?

The inspiration for this project comes from my experience in the initial stage of studying abroad. Due to various culture shocks, I have dreams every night. Dreaming is something everyone can have, but I'm curious about why people dream, and whether the scenes in their dreams come true in reality. How can people distinguish reality from fantasy? Every time I wake up from a dream, I feel very tired. What is the connection between dreams and people's physical condition? Therefore, I want to do a project about dreams. By investigating 50 people around me, I will explain our dreams in book design-card format. Everyone's dreams have different lengths, so each card is multiple sizes. Since dreams are illusory scenes, this card also uses the collage method to quickly inform the audience of the content of the card in the most visual way, and at the same time delivering the message of the impact of dreams on people to the audience, which can be positive or keep you immersed. When the next time you wake up, how will you understand dreams?

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I am a Communication Designer living in NY with a background in advertising. I graduated with a master's degree from Pratt Institute, specializing in Packaging, Identities, and Systems Design. My focus is on brand design, service design, and UI/UX design, and I enjoy solving clients' problems through a variety of cross-platform designs.

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© 2024

Design works by XINGTONG ZHAO

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01:26:23

I am a Communication Designer living in NY with a background in advertising. I graduated with a master's degree from Pratt Institute, specializing in Packaging, Identities, and Systems Design. My focus is on brand design, service design, and UI/UX design, and I enjoy solving clients' problems through a variety of cross-platform designs.

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© 2024

Design works by XINGTONG ZHAO

NEW York,

01:26:23

I am a Communication Designer living in NY with a background in advertising. I graduated with a master's degree from Pratt Institute, specializing in Packaging, Identities, and Systems Design. My focus is on brand design, service design, and UI/UX design, and I enjoy solving clients' problems through a variety of cross-platform designs.

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© 2024

Design works by XINGTONG ZHAO

NEW York,

01:26:23